In today's session we were given a task by Phil, this is what we were given:
Background:
This simple layout
will ask you to utilise a short amount of body copy, title, date, and location.
The minimal amount of text allows for the simple use of single imagery and the type
to serve as the main visual elements.
Brief:
You are asked to produce a
simplistic flyer design for Jackson
Rising Exhibition at MoMA (Museum of Modern Art – New York) using the
instructions below.
The images given
Specifications:
Format: A5 – Portrait
Title: Jackson Rising
Sub-Title: Curated by Jenny Dowd
Date: August 3, 2014 - August 31, 2014
Copy: Four artists met at an artist
residency at the Ucross Foundation in 2013, now they come together to inhabit at
MoMA, New York.
Location:
MoMA, New
York.
Contacts:
info@jacksonrising.com
www.jacksonrising.com
www.moma.org
Image: Jackson Rising ident / MoMA logo
/ NYU logo
Use of
two colours only: Black and white
(Use embedded InDesign file and follow grid.)
Save as PDF file.
We then had to make all this information and images look good, it would give us a chance to have work that necessarily didn't look that good and we'd have to make it look good using a strong layout.
This was one of my first flyers, i started off seeing where i would put things on the paper, but i felt this wasn't working, i also wanted the background to be black so i then changed that and took all the white logos and images.
This is then my final design, i changed the hierarchy of the text so the most important text was bigger than the least important information, i also made the logos smaller and put the website of MoMAs above there logo.
We were then set another task:
Background:
This text/image heavy
layout will ask you to utilise body copy, title, date, and location, heading,
sub heading, imagery, indexes, highlighted quotes. The amount of text allows
for the use of imagery and the type to serve as the main visual elements.
Brief:
You are to layout and design a 10-page
concertina folded brochure for a forth-coming exhibition titled ‘Jackson Rising’ at MoMA, New York. All
images, copy and branding are included. You have to create a visually
stimulating layout that showcases the artists’ imagery but does not sacrifice
important information in this process. The images and information must flow
harmoniously and offer a taste of what is to be expected during the exhibition.
Branding elements must be kept to
black and white. Images must be unaltered and in colour.
Considerations:
Headings, headlines, body copy,
grid, type, colour, image sizing, bleed, margins, flow, audience, narrative,
language, purpose, size, external print methods, preparing for print, stock, distribution.
The Images given
We were then given the same logos and information for the flyer but also informtion about all the artists and the curator.
This is the colours i used to resemble each page and each artist and it would be put on the front page of the publication.
Below is the grid that i used for my front cover of the publication.
Below is the top of each page, the name of the artists and then the colour that resembles them.
This is the layout i used across every page, with the text on the left, this is because most people read from left to right.
I then put in the photos keeping the layout consistent across all the pages again
This is the final layout of the publication which would then be printed and folded into a
Concertina.
On the other side i would then have the image shown below:
This could then be stood up at the exhibition with the folded ones flat down on the table.
This task that was set helped us to prepare us for a brief that we might get set in the real world and then have to have a fast turn around, it also prepares us for work that we might get given that we don't like or is of poor quality that we then have to make look good with layout and other things that surround it.
