The Aims of this module are:
To enable students to work cross-course, understand cross-disciplinary approaches, work collaboratively or respond to an external event or activity with a significant pedagogic value.
For a programme to respond to the arising needs of a specific group of students at a specific stage of the course.
Learning outcomes
Make appropriate use of a range of research methods, to investigate a topic and produce work relating to the critical, cultural or social context of art and design. CRITICAL AWARENESS & CONTEXTUALISATION.
Generate ideas, concepts, proposals, solutions and/or arguments, using the language, materials, processes and techniques of a designated discipline. INNOVATION & TECHNICAL COMPETENCE.
Generate ideas in response to set briefs and/or as self-initiated activity PROBLEM ANALYSIS & RESOLUTION
Exercise self-management skills in managing their workloads and meeting deadlines/apply interpersonal and social skills to interact with others. PROFESSIONALISM & PROJECT MANAGEMENT
As Part of this module we will explore:
- Approaches to the informed and strategic selection of briefs
- Brief analysis and the clarifying of problems in response to a client centred brief
- Brief management
- Project review and documentation
- Presentation
- Roles and responsibilities in relation to individual and collaborative practice
“[Graphic Design is] an ongoing examination/conversation between the
dynamics of personal exploration and professional practice” –
Matt Owens, Volume one.
Task for next week..
Select at least 5 Briefs we would like to work on.
MY SELECTED BRIEFS
Forestry Commission England
CREATE A CAmpAigN To RAiSE AWARENESS of ThE vARioUS oUTDooR ACTiviTiES ThE foRESTRY CommiSSioN pRoviDES
YCN STUDENT AWARDS 2012—13 1
Background
The Forestry Commission is the largest single provider of countryside leisure visits
in England.We look after more than 1,500 forests and woods in England and have
over 40 million visits a year. Over half the population live within 6 miles of one of
our forests or woods.We are a major land manager in National Parks andAreas of
Outstanding Natural Beauty – supporting our finest landscapes. Look at -
forestry.gov.uk/visit for more information.
Many of our sites recreational activities are managed by private business in partnership with the Forestry Commission. For example, Go Ape (tree top adventure and off road segways) Forest Holidays Cabin sites, ‘Camping in the Forest’ sites, local Cycle Hire businesses, Shops and Café’s.
Our key areas for recreation/leisure activities are:
Many of our sites recreational activities are managed by private business in partnership with the Forestry Commission. For example, Go Ape (tree top adventure and off road segways) Forest Holidays Cabin sites, ‘Camping in the Forest’ sites, local Cycle Hire businesses, Shops and Café’s.
Our key areas for recreation/leisure activities are:
-
WaymarkedTrails –Walking, Dog walking, NatureTrails.
-
Family off road cycling –We offer some of the best off road cycling
in the country.
-
Mountain Biking – Entry level to extreme downhill trails and bike parks.
We’ve hosted the Mountain BikeWorld Cup course at Dalby Forest.
-
Play Areas – 32 play areas and Wild Play.
-
Forest Live – 23 Concerts over 7 sites each year. Over a million people have
been to our concerts and seen artist as diverse as Massive Attack, Simply Red
and the London Philharmonic Orchestra.
-
Events –We have more than 1,000 events each year. From bat walks and owl
prowls to bush craft and star gazing.
-
Forest Holidays – Offering a range of luxury Cabins for groups and families or
‘Camping in the Forest’ for people who want to get closer to nature.
-
Picnics/BBQ’s – Many of our sites have BBQ facilities, and provide
opportunities for some great picnic areas.
All of our sites apart fromWestonbirt NationalArboretum are free entry by foot. The majority of our income comes from car parking charges, which apply to many of our sites if accessed by car. Our Discovery Pass membership scheme gives people the opportunity to support their local forest and get free parking and discounts.
The Creative Challenge
Your brief is to create a campaign to raise awareness of the various outdoor activities the Forestry Commission provides.We need to engage with a younger audience to highlight what a great day out our sites provide, whether it’s with family, your friends or both. It’s great value, its healthy and fun.
We have competitors UK wide offering leisure days. How can we attract people
to think about Forestry Commission sites as an offer they want to visit, enjoy and more importantly repeat their visit, or even visit a different site?We want to have
an interaction with the younger audience not only wanting to use our sites for various activities but to become loyal customers who will in turn become custodians themselves of our very precious offer, and to one day explore our sites with their children.
YCN STUDENT AWARDS 2012—13 2
We are continually working hard to raise awareness of what we have to offer.
We are looking for inspiring and powerful creative ideas across whatever platform – you are free to explore all marketing channels.Your campaign, apart from being highly creative, needs to be capable of using very small budgets to maximum effect. It needs to have scope to grow through various channels and able to translate online and through social media channels.
Consider how your campaign can maximise exposure through: PR, newsletters and other means.
This is deliberately a very open brief, and you’re encouraged to approach it creatively and freely.
Target Audience
We have a wide customer base, but we want you to consider one particular audience for this brief.The target audience for this campaign is young males and females, aged 16-25 years old, who research has shown to be the more difficult market to access.
The challenge here is to raise this audience’s awareness of our offer, and encourage them to get ‘out and about’ start walking, cycling, and doing activities outdoors whatever the weather.
Some of our sites are not accessible easily without a car.This causes a barrier
in the younger age groups due to not being able to drive, needing to rely on others, or not owning a car.This is a key challenge in getting this group visiting our sites.
You may want to focus on a specific group within the target audience or create a campaign that has broader appeal.
Preparation
We suggest some site visits to Forestry Commission sites local to you. Also an assessment of the website, which highlights all recreation sites in the UK, and will help with an overview of the other areas of work that we’re involved in - forestry.gov.uk/visit
Mandatories
Your work must include the Forestry Commission logo and the website address - forestry.gov.uk.You may also use the set of bespoke brand fonts.We are open to creative use of these elements.
Please note that the brand font has been supplied for use within yourYCN Student Awards entry only, and we would appreciate it’s use to be kept solely for this purpose.We have also included a PDF introduction to our brand in the Project Pack.
We are looking for inspiring and powerful creative ideas across whatever platform – you are free to explore all marketing channels.Your campaign, apart from being highly creative, needs to be capable of using very small budgets to maximum effect. It needs to have scope to grow through various channels and able to translate online and through social media channels.
Consider how your campaign can maximise exposure through: PR, newsletters and other means.
This is deliberately a very open brief, and you’re encouraged to approach it creatively and freely.
Target Audience
We have a wide customer base, but we want you to consider one particular audience for this brief.The target audience for this campaign is young males and females, aged 16-25 years old, who research has shown to be the more difficult market to access.
The challenge here is to raise this audience’s awareness of our offer, and encourage them to get ‘out and about’ start walking, cycling, and doing activities outdoors whatever the weather.
Some of our sites are not accessible easily without a car.This causes a barrier
in the younger age groups due to not being able to drive, needing to rely on others, or not owning a car.This is a key challenge in getting this group visiting our sites.
You may want to focus on a specific group within the target audience or create a campaign that has broader appeal.
Preparation
We suggest some site visits to Forestry Commission sites local to you. Also an assessment of the website, which highlights all recreation sites in the UK, and will help with an overview of the other areas of work that we’re involved in - forestry.gov.uk/visit
Mandatories
Your work must include the Forestry Commission logo and the website address - forestry.gov.uk.You may also use the set of bespoke brand fonts.We are open to creative use of these elements.
Please note that the brand font has been supplied for use within yourYCN Student Awards entry only, and we would appreciate it’s use to be kept solely for this purpose.We have also included a PDF introduction to our brand in the Project Pack.
YCN STUDENT AWARDS 2012—13 3
Important Point:The brief is to promote the Forestry Commission, not the businesses
operating in partnership with us on our sites. i.e. any bike hire business, Go Ape.
Deliverables, Artwork and Additional Information
For guidance on how to submit your work, please adhere to the main deliverables information in the Student Awards section of theYCN website.
Any additional supporting information referenced in the brief can be found in the supporting project pack on theYCN website – www.ycn.org
Deliverables, Artwork and Additional Information
For guidance on how to submit your work, please adhere to the main deliverables information in the Student Awards section of theYCN website.
Any additional supporting information referenced in the brief can be found in the supporting project pack on theYCN website – www.ycn.org
YCN STUDENT AWARDS 2012—13 4
WHY I SELECTED THE BRIEF
- To do with conservation which I'm interested in
- To do with outdoors and activities, again what im interested in
- Like the idea of creating a brand and identity for a company
- Target audience is my ago group
BACARDI
HELP US RECONNECT WITH 18-24 YEAR OLD GUYS IN THE BAR ENVIRONMENT
HELP US RECONNECT WITH 18-24 YEAR OLD GUYS IN THE BAR ENVIRONMENT
WEBSITE SOCIAL
--
BACARDI.COM @BACARDIUK fACEBOOK.COM/BACARDI
BACARDI.COM @BACARDIUK fACEBOOK.COM/BACARDI
YCN STUDENT AWARDS 2012—13 1
Background
Here’s something that you might find interesting...
The Bacardi company was founded by a man called Don Facundo Bacardi over 150 years ago in Santiago de Cuba, and is still run by the Bacardi family today.
What’s more, every drop of BACARDI rum started life in a white oak barrel and has been lovingly crafted by our Maestros de Ron (Master Rum Blenders).The skills and knowledge used by our blenders are passed down from generation to generation and take over 10 years to learn fully.
Not many people know any of this. In fact, that’s part of the problem.
Lots of people wrongly believe that BACARDI is a low quality, industrial spirit that has come out of a tap somewhere nearWigan (not that there’s anything wrong with Wigan of course).
We’ve heard from some people that BACARDI is “a bit dated” and not “cool”; it’s something their mum likes to drink with coke on a Friday night, but apart from that it doesn’t mean much to them.
This is where you come in.We need your help to make 18-24 year old guys want to drink BACARDI again.
The Creative Challenge
Two words. Re-appraisal andTrial.
We know that when people have heard just a few sound bites from our amazing family and product story, their perceptions of BACARDI have changed.
We also know that when people have tried any of our rums, they have loved the flavour that BACARDI brings to their favorite mixers and cocktails.
The trouble is, bars and shops are crowded places, so we only have a couple of seconds to make a good first impression and make guys want to order us or pick us up off the shelf. So we are looking for amazing, creative ideas that will help us stand out and make us a relevant choice for 18-24 year old guys.
We want to see ideas that will make people proud to drink BACARDI and recommend it to their friends.
The Brief
Give guys a reason to try us again.
Come up with ideas that will make 18-24 year old guys want to order us in the mainstream bar environment.This could be anything from jazzy new glassware to augmented reality drink coasters.You may even decide to invent an amazing
The Bacardi company was founded by a man called Don Facundo Bacardi over 150 years ago in Santiago de Cuba, and is still run by the Bacardi family today.
What’s more, every drop of BACARDI rum started life in a white oak barrel and has been lovingly crafted by our Maestros de Ron (Master Rum Blenders).The skills and knowledge used by our blenders are passed down from generation to generation and take over 10 years to learn fully.
Not many people know any of this. In fact, that’s part of the problem.
Lots of people wrongly believe that BACARDI is a low quality, industrial spirit that has come out of a tap somewhere nearWigan (not that there’s anything wrong with Wigan of course).
We’ve heard from some people that BACARDI is “a bit dated” and not “cool”; it’s something their mum likes to drink with coke on a Friday night, but apart from that it doesn’t mean much to them.
This is where you come in.We need your help to make 18-24 year old guys want to drink BACARDI again.
The Creative Challenge
Two words. Re-appraisal andTrial.
We know that when people have heard just a few sound bites from our amazing family and product story, their perceptions of BACARDI have changed.
We also know that when people have tried any of our rums, they have loved the flavour that BACARDI brings to their favorite mixers and cocktails.
The trouble is, bars and shops are crowded places, so we only have a couple of seconds to make a good first impression and make guys want to order us or pick us up off the shelf. So we are looking for amazing, creative ideas that will help us stand out and make us a relevant choice for 18-24 year old guys.
We want to see ideas that will make people proud to drink BACARDI and recommend it to their friends.
The Brief
Give guys a reason to try us again.
Come up with ideas that will make 18-24 year old guys want to order us in the mainstream bar environment.This could be anything from jazzy new glassware to augmented reality drink coasters.You may even decide to invent an amazing
YCN STUDENT AWARDS 2012—13 2
new drink and a campaign to support it!Whatever you come up with, it should feel
masculine, authentic and support our quality credentials. It should also be relatively
simple – this might be replicated in mainstream bars across the world!
Target Audience
Our bulls-eye consumer is a typical 21 year old male drinker. He’s at an age when
his identity is being built, so “feeling and looking like a man” is important to him.
He gravitates towards brands that give him a sense of authenticity – they make a statement about who he is and help him to assert his masculinity. Nowhere is this truer than in the spirits category where he is one bar call away from making an idiot of himself, and seeing his carefully nurtured reputation come crashing to the ground.
Creative Considerations
You will find the Alcohol Advertising Rules in the project pack, these must be abided by.
Extra brownie points will be awarded to people who come up with ideas that translate well across a number of channels. For example, your idea for the bar environment might have a digital component and/or translate well into the store environment.
Don’t be limited by images and styles that you associate with the BACARDI of today. Maybe there’s something old you’ve seen online that you think would work brilliantly to communicate our quality and authenticity.
Often the best ideas are the simplest.Who knew that the Cider industry would be revolutionised simply by a new serve – a pint glass full of ice?!
Additional Information
You can find out loads about our company, our family and our rums online – so be sure to do your homework.We’ve been around for so long, there’s bound to be something we’ve done over the years that sparks your imagination.
Good luck.We can’t wait to see your ideas. Deliverables, Artwork and Additional Information
For guidance on how to submit your work, please adhere to the main deliverables information in the Student Awards section of theYCN website.
Any additional supporting information referenced in the brief can be found in the supporting project pack on theYCN website – www.ycn.org
Target Audience
Our bulls-eye consumer is a typical 21 year old male drinker. He’s at an age when
his identity is being built, so “feeling and looking like a man” is important to him.
He gravitates towards brands that give him a sense of authenticity – they make a statement about who he is and help him to assert his masculinity. Nowhere is this truer than in the spirits category where he is one bar call away from making an idiot of himself, and seeing his carefully nurtured reputation come crashing to the ground.
Creative Considerations
You will find the Alcohol Advertising Rules in the project pack, these must be abided by.
Extra brownie points will be awarded to people who come up with ideas that translate well across a number of channels. For example, your idea for the bar environment might have a digital component and/or translate well into the store environment.
Don’t be limited by images and styles that you associate with the BACARDI of today. Maybe there’s something old you’ve seen online that you think would work brilliantly to communicate our quality and authenticity.
Often the best ideas are the simplest.Who knew that the Cider industry would be revolutionised simply by a new serve – a pint glass full of ice?!
Additional Information
You can find out loads about our company, our family and our rums online – so be sure to do your homework.We’ve been around for so long, there’s bound to be something we’ve done over the years that sparks your imagination.
Good luck.We can’t wait to see your ideas. Deliverables, Artwork and Additional Information
For guidance on how to submit your work, please adhere to the main deliverables information in the Student Awards section of theYCN website.
Any additional supporting information referenced in the brief can be found in the supporting project pack on theYCN website – www.ycn.org
WHY I SELECTED THE BRIEF
- Target audience is may age group
- Like the idea of rebranding a existing product
- Gets me looking into packaging
- A shorter brief
UK Greetings, Design a range of greetings cards
YCN STUDENT AWARDS 2012—13 1
Background
Imagine seeing your card designs on the shelves ofTesco, Sainsbury’s,Waterstones,
Paperchase, Clintons and independent card shops, and on window sills across
the country.
UK Greetings are the UK’s market leading direct-to-retailer publisher, and manufacturer of greetings cards.
Based inWestYorkshire, we supply to the major supermarkets, high street specialists and independent retailers in the UK and internationally.
UKG have several established sub-brands, each priding itself on delivering something unique, giving UK Greetings a distinctive edge and sound reputation for diverse and eclectic product. More information on these can be found at ukgreetings.co.uk
The Creative Challenge
The greetings card industry is a very competitive market.We are constantly looking for ways to stand out from the crowd, whether this be through an exciting card format, interesting use of finishes (emboss, foil, glitter, varnish, gems, googly eyes, printed card attachments, bespoke attachments, buttons etc), or simply stunning designs that stand out from the competition.
Target Audience
16-34 year olds. Considerations
Think about the sending situation.Why would you be sending them a card?
What is the occasion? Birthday card to a friend or to a family relation? Something to say good luck, get well? Congratulations?You’re getting married? Simply ‘I love you’ or ‘I miss you’?
Who is the recipient? At what stage in their lives are they? Single, married, with children, off to college/university, passing their driving test, losing someone close to them?
Remember who you are targeting.Who is going to be actually buying the card for the recipient? Although you need to design a card that targets the recipient, it’s the person who is buying the card we need to impress and convince.
Also please note:Women buy far more cards than men.
Is the card design-led or copy-led (could be a quote, just a ‘hello’ or a longer message)?
the country.
UK Greetings are the UK’s market leading direct-to-retailer publisher, and manufacturer of greetings cards.
Based inWestYorkshire, we supply to the major supermarkets, high street specialists and independent retailers in the UK and internationally.
UKG have several established sub-brands, each priding itself on delivering something unique, giving UK Greetings a distinctive edge and sound reputation for diverse and eclectic product. More information on these can be found at ukgreetings.co.uk
The Creative Challenge
The greetings card industry is a very competitive market.We are constantly looking for ways to stand out from the crowd, whether this be through an exciting card format, interesting use of finishes (emboss, foil, glitter, varnish, gems, googly eyes, printed card attachments, bespoke attachments, buttons etc), or simply stunning designs that stand out from the competition.
Target Audience
16-34 year olds. Considerations
Think about the sending situation.Why would you be sending them a card?
What is the occasion? Birthday card to a friend or to a family relation? Something to say good luck, get well? Congratulations?You’re getting married? Simply ‘I love you’ or ‘I miss you’?
Who is the recipient? At what stage in their lives are they? Single, married, with children, off to college/university, passing their driving test, losing someone close to them?
Remember who you are targeting.Who is going to be actually buying the card for the recipient? Although you need to design a card that targets the recipient, it’s the person who is buying the card we need to impress and convince.
Also please note:Women buy far more cards than men.
Is the card design-led or copy-led (could be a quote, just a ‘hello’ or a longer message)?
YCN STUDENT AWARDS 2012—13
Mandatories
You must design at least 4 cards.These will include:
-
Front page designs.
-
Designs for the inside of the cards (this may or may not include an insert).
-
A range name and logo to be printed on the back page.
-
Remember to think about the envelope colour or design.
-
Suggested card sizes – 159mm x 159mm, 121mm x 184mm, 137mm x 159mm,
110mm x 210mm but don’t let that restrict you.
-
Add 3mm bleed to all artwork supplied.
Preparation
Take a look at what is out there.Visit Paperchase, Clintons,WH Smith and local card shops. A successful range often does something different to what is already out there.
Do some research into what types of cards are being sent to this target group and why.
Deliverables, Artwork and Additional Information
For guidance on how to submit your work, please adhere to the main deliverables information in the Student Awards section of theYCN website.
Any additional supporting information referenced in the brief can be found in the supporting project pack on theYCN website – www.ycn.org
WHY I SELECTED THE BRIEF
- Chance to look into different ways of folding
- Can look into stock
- Wide open brief, has a lot of scope
Typoday
2014 Poster Design Competition
Category: Graphic Design
Deadline: November 30, 2013 (38 days left)
Contest's Website:
Deadline: November 30, 2013 (38 days left)
Contest's Website:
Typography Day will be organized for the seventh time on 28th Feb, 1st, 2nd
March 2014 at the Symbiosis Institute of Design, Pune (India) in
collaboration with the Industrial Design Centre (IDC), Indian Institute of
Technology Bombay (IIT Bombay) with support from India Design Association
(InDeAs) and Aksharaya.
The event will feature a day of workshops on Typography and Calligraphy followed by two days of conference dedicated to ’Typography and Culture’. The international conference will be devoted to addressing issues faced by type designers, type users and type educators.
Beside workshops and conference, Typography Day will also host a poster design competition. The theme for the poster competition is "Across Opposites". Design a poster to express two opposite or conflicting meaning words (antonym). Each of these words should be from a different language. You can make use of two different types faces from two different cultures.
Calligraphic or digitally created letterforms or existing fonts, or a combination of these can be used for the poster. Size of the final poster: 420mm x 600mm only in portrait format. Resolution: 300 dpi - File type: JPEG or PDF - Color Mode: CMYK.
Each participant is allowed a maximum of three entries.
There is no entry fee.
The event will feature a day of workshops on Typography and Calligraphy followed by two days of conference dedicated to ’Typography and Culture’. The international conference will be devoted to addressing issues faced by type designers, type users and type educators.
Beside workshops and conference, Typography Day will also host a poster design competition. The theme for the poster competition is "Across Opposites". Design a poster to express two opposite or conflicting meaning words (antonym). Each of these words should be from a different language. You can make use of two different types faces from two different cultures.
Calligraphic or digitally created letterforms or existing fonts, or a combination of these can be used for the poster. Size of the final poster: 420mm x 600mm only in portrait format. Resolution: 300 dpi - File type: JPEG or PDF - Color Mode: CMYK.
Each participant is allowed a maximum of three entries.
There is no entry fee.
Eligibility
This competition is open to students, faculty and professionals all over the world.
Prize
Twenty five winning entries will be published and displayed in an exhibition during the event. The winners are entitled to free participation (workshop expenses and food) during the Typography Seminar and Workshop on 28th Feb, 1st, 2nd March 2014.
WHY I SELECTED THE BRIEF
- Short Brief
- Get me back into using type
- Interesting brief, how 2 contrasting words can be used
Visualising
Corruption Infographic Competition
Hate corruption? Love design? Transparency
International is launching an infographic competition on the topic of
corruption in the UK.
We are particularly interested in infographics because the issue of corruption, while devastating and far reaching in its effects globally, can be hard to visualise. As the UK chapter of Transparency International, we are particularly keen to communicate this better to the British public.
We want visualisations that will make people think or inspire a debate about the issue in the UK and the UK’s role in corruption and anti-corruption overseas. We’d love to see you use design to tell a visual story which will communicate these ideas to a variety of audiences.
There is no entry fee.
We are particularly interested in infographics because the issue of corruption, while devastating and far reaching in its effects globally, can be hard to visualise. As the UK chapter of Transparency International, we are particularly keen to communicate this better to the British public.
We want visualisations that will make people think or inspire a debate about the issue in the UK and the UK’s role in corruption and anti-corruption overseas. We’d love to see you use design to tell a visual story which will communicate these ideas to a variety of audiences.
There is no entry fee.
Eligibility
Anyone worldwide is eligible to enter this competition.
Prize
As well as being featured on the Transparency International UK website and promoted via social media, the winning entries will also receive:
• First Place: £300 (approx. 480 USD)
• Second Place: £200
• Third Place: £100
The prizes will be awarded at Transparency International UK’s Annual Anti-Corruption Lecture on 11th December 2013.
WHY I SELECTED THE BRIEF
- Im really into infograhics
- Make me think
- Interesting concept
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