Champneys Concept statement and action plan

Today in our responsive session we presented what we had, the research we had done already, and what our concept was. 

Bellow are the boards below that we presented, Ant created them and he put on them research he had been doing and also information about the brand, like what days they have and what they produce. 


 

We then got feedback on what we presented, people said that we had a good idea of targeting the younger people through there mums, because there is no way students would be able to afford a £200 trip to a spa for a day. 

After this we then devised a concept statement and a action plan for the coming weeks. 

 This then helps us to plan what we were going to do and keeps us organised, it also defined what we were going to do and who was going to do what.