For this session we were asked to bring in different fonts that we thought related to the different accents.
As can be seen the weight of the line and point size has a bearing on what the font looks like and can be related to. The font could have a different speed when read or look like it has to be spoken louder. Very similar to the previous lesson where the size and weight of font makes you speak it in a different way.
With trying to avoid stereotypes these are my typefaces for different accents.
BRUMMIE |
Bubbly, confident, out going, friendly, these are all words that spring to mind when i think Brummie, i feel this typeface typifies these words, the ends of the letters are rounded giving off a playfulness but the bold typeface still give off that strong sounding accent.
COCKNEY |
I chose this font for Scotland because when you think of the place med-evil comes into mind and a lot of imagery used to represent Scotland has this kind of type typeface on it. Also a lot of the products we see from Scotland like whisky have this on it, so that's where the imagery comes from and the idea behind this typeface.
Chinese |
GERMAN |
ITALIAN |
MEXICAN |
SUMMERSET |
SWEDISH |
SOUTH AFRICAN |
A lot of these typefaces were chosen based on what i thought of that place and things i knew about it, despite never actually being to most of them. This shows that when using a typeface it is extremely important to choose the correct one because it may not work with what is trying to branded or advertised, it may offend, it may not be legible and could be the complete opposite to the thing that is being advertised and branded.
In the lesson we were asked to get into groups, and then move tables to another groups work, after this we were then asked to split what we thought each typeface was and put them into groups on the table.
The process our group went through was selecting the typefaces that were obvious, such as the Italian and Mexican as i said above, these were the ones that we had all used ourselves. We then thought about what we had used for each group, so the majority of people in my group had used a bold sans serif font for German, so we looked at all the bold typefaces and put them in a group. Other countries we had all done the same was Sweden, where we had all used a sans serif typeface in a small point size. Harder ones to distinguish were South African, where maybe people had never been and wernt in contact with products from there as much as say China. So its harder to have a picture in our heads of something we can relate too.
These are the groups we made from the other tables selection, when it came down to finding out if we had got them all correct most people had got the ones we found difficult to catagorise wrong. Again because of the reasons above.
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