Mutton Quad

The Brief Title 



The Brief



Considerations 
The area in which the restaurant will be placed 
How typography can be used on a larger format 
How typography can be used on a much smaller format, menus, costars ect
The visual material that can be produced 
How it can be promoted  



Concept/Proposition
To propose a restaurant that creates a unique experience for the visitor through the use of type, with the table they sit at the menu they read and floor the see, the lights, the toilets ect. To then create a brand that works well typographically and can be used across a number of different types of material. Also how it can then be transferred to web. 


Background
A food restaurant, typographically themed, high end food, quite expensive in a nice area.


Target Audience
People who enjoy going out to a restaurants
People who appreciate typography and good design 
Middle ages couples or friends who are well off and can afford more expensive meals 




Mandatory requirements

A typographically themed restaurant with a range of promotional material and a website



Tone Of Voice

Serious but playful with the use of type, to convince people this is the best restaurant.



Deliverables
A promotional mailer/poster/billboard 
A range of in restaurant material, napkins, costars, place mats, wooden boards ect 
A front shop view 
The dress code of people in the shop   

Bottles and drinks

My initial ideas

Some of my initial ideas were to look at glyphs and the anatomy of type and how i could transfer these across to logos and the brand i wanted to create. 

 

 

One idea i had that i thought was good when looking at all the anatomy of type was to use the 'o' with the axis line going through it! This would of provided the perfect logo and would have been a strong use of type. But i then discovered that somebody else had done exactly the same thing.

Something else i looked into was having the restaurant called pica, which is a unit of measurement used in type 

the picas would then convert into inches, this would then translate across to pizzas, i was thinking maybe of having a gauremet pizza restaurent, higher end than pizza express and pizza hut. 

54picas = 9" pizza = 6 slices 

72picas = 12" pizza = 8 slices 

After my crit the feedback i got was to look into the name pica because they thought this was a good idea and also having a rustic pizza restaurant would work really well with this idea.