Studio Brief 3 - Message and Delivery: Distribution

Brief

Produce a mail shot that distributes, disseminates and reinforces your message to an appropriate list of recipients. 

Your resolution should fit within the envelope provided and be accompanied  by a visually appropriate list of recipients. 

Background/Considerations

What do you want to say and how do you want to say it? What language would be appropriate? 

What visual languages exist that relate to your message and how can you see them. 

Is the content communicated primarily through type or image? if it is both what is the relationship between the two? 

What does the mail shot aim to achieve Does it direct you to a website, encourage you to attend an event, is it interactive or is it self contained. 

A limited colour pallet (no more than 2 colours) will allow for the reproduction of your designs across arrange of media. 

The tone of voice should be appropriate to your message, the context in which its intended to be read and the audience to whom your work will be delivered. 

Mandatory requirements

Your designs should be for 2 colour (+stock) 

Deliverables

5 editions of your resolution. 
( 1 to be sent via post as directed)  

1x graphically/visually appropriate mailing list 

To start off i put down my initial ideas straight on to paper, i thought back to my poster designs that i could incorporate into my design. I first thought about creating a poster that folded up into a envelope, that also had postcards on them so the poster could be split into different sections. For each of these sections there would be information on them similar to the posters. Another idea was to have the envelope open out into a infographic. For the envelope i also thought about doing a stencil on to it so you could see through, then maybe have something behind the stencil. 

I next drew some more ideas for what could go into the mail shot, the bottom idea is like one of my ideas for the posters, showing where the most popular areas for cycling were in the world. Another idea was splitting one section in half and having the effects to the environment using cars has and what cycling does to the environment, this would be visually represented by power stations and cars creating pollution and then a bicycle surrounded by trees and greenery.  The orange one is a envelope that has a chart on it representing a fact to do with cycling, this then makes the actual envelope become interactive.

 

This was a quick design i created to see if i could actually have a infographic that folded into a envelope, i also drew a layout that i thought could be suitable. 

I feel like my strongest, most interactive and visually the best idea is creating the envelope that when opened out forms into a info graphic. This is because it provides the most information, not only this but it can also then be put on the wall in a flat or cycling center to make it a more interactive piece.  

This was a quick design i created of where i could have things placed for my design on illustrator. Also what random facts i could place on my design, but making sure it all fits in together. I have decided to use orange and shades of grey because i feel these will all compliment each other well. 

This is my design that i created and then used for my crit. From the crit i got some good feedback on what could be improved, like the type didn't work, maybe adding some colour to the type, slightly changing the look of the pie chart and sticking to 2 colours plus stock. 

I feel that things could be changed on this poster, the information is strong and relevant, but there are too many colours on the map which needs to be changed and i could add orange to the typeface and the pie chart. This would then tie it all together and it wouldn't be so bitty. 

Taking them things into consideration i have changed a number of things, the typeface is now futura, I've added orange to the pie chart + the important parts of type and ive made the map less confusing with less information on it and only 2 colours + stock have been used. 

FINAL DESIGN 

I also created a mailing list to where all my envelopes would be sent. I thought it would be suitable to send the poster to cycling clubs because they could then put the poster up and interact with it and find out interesting information, also sending it to schools where it could educate people/students. 

MAILING LIST