We then wrote our own brief.
Brief
produce a graphic response/ graphic product/ piece of work that makes a statement, comment, observation, or gives advice about your experience on your first year of this course.
Work with any appropriate media or format and develop and identify the content, will it be entertaining, advisory or informative.
Background/ Considerations
Think about the new experiences that you have had, the difficulties that you have overcome and the new people you have met and the life skills you have acquired this year.
After being given this brief we were given a blank brief to fill in, this would allow us to decide on what we wanted to do and how we were going to go about doing it.
CONCEPT
The concept i choose to do was, that it was firstly going to be a publication. My idea is to produce a map that will provide the essential places to visit in Leeds, for example, shops, bars, clubs, food, printing. The map will also include things like design studios and links to blogs. Each essential place will have a illustration/picture along side it. As well as having a blog along side it providing information on these places.
INDIVIDUALS IN MY GROUP
EWAN NORTH
RESPONSIBILITIES
Everything
After revealing to the class what my idea was i produced 3 design boards on what i was going to do.
Firstly the CONCEPT
Secondly the METHOD OF DELIVERY
Thirdly the DESIGN PRODUCTION
After deciding on what i wanted to do i looked at a few different ways in which i could make the maps and the information to go with it. I felt like a book wouldn't be very useful, and something that can be carried around and unfolded would be a lot more practical.
To Start i went round Leeds taking pictures of all the destinations i wanted to look at.
MOCK UP OF HOT DOG BOOK.
Splits into 8 sections
THORNTON ARCADE
Town Hall
CORN EXCHANGE
Grande Theater
City Varieties Music Hall
Leeds College Of Art
Leeds Met
Morrison
Trinity
Harvey Nichols
Victoria Quarter
Train Station
LEEDS MARKET
Corn Exchange
I then started to collect information on the different places. Also getting the map ready by looking on google maps to see what areas id like to cover, thinking about the size and where people might actually go.
THE MAP
This is the area of land i want to cover. It covers the town center, uni, living accommodation.
This was the first map i did, but i felt the area was too small unlike the one above.
I then used the bigger map and started to fill in the shapes.
This is the map with every section coloured in.
Although i feel this looks strong it was hard to change the colour of the lines on the map because i wanted them to have a dark grey colour. I was also thinking that i might want to extend and shorten some lines, which again would be difficult when they are drawn like this.
So i started to use the original map again to trace the correct lines.
After doing this extremely long process the lines had been finished.
Next adding the type.
I chose a typeface that was easily readable for both the web and print, it could easily be seen when small as well.
I picked Mybrid pro which worked very well across the 3 things i mentioned.
After this i then coloured in the parks and the river.
The three maps that i am going to do are Places To Visit, Shopping and Clubs.
Places to visit.
Shopping
Clubs
With this map i think i will screen print or print onto Antique paper depending on time.
THE BACK OF THE MAP
With the information i gathered i started off creating some layouts.
I inserted dotted lines so it would be easier to to fold when it came to making it.
i then started to make the drawing that i showed earlier.
this is the layout i am going to use across each rectangle.
This is the back of the clubs map.
I then created all the backs like this but in different colours depending on what i was showing.
MOCK UP
When it came to print them it didnt go to plan, becasue when i folded it the front cover was the wrong way round and when it was read like a book the pages weren't in order. So what i had to do was flip one half of the information round. As shown below.
We also had a crit at this point and people said that the map was too big and the images looked like they were just placed there, also they said to change the colour of the text on the green parks to Black so it was more readable. My crit group also said i could maybe create a belly band to hold the maps together.
For the design of the cyan and blue backs i used my images that i had taken of all the places to create little icons that sit on the bottom right of each section. After my crit i decided to change the opacity of the icons in the bottom right to make them stand out less.
CREATING THE SLEEVE
to make the sleeve i firstly used the mock up earlier of a hot dog book that was the same size and then made a mock up sleeve.
This mock up heloed me to get the exact dimensions of the sleeve.
I then decided to do a logo that resembled a guide, so the first thing that came to mind was a compass, i used this and put the name of the blog for them to visit around it. I also used the colour that i used for the roads on the map so it had continuity.
FINAL PRODUCTS
Website/blog screenshots
On wordpress i then created a blog that the students can go on and look at events for the clubs to buy tickets and also events that might be happening in the shopping centres.
link to the BLOG.
http://guidetoleeds.wordpress.com/?p=28
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