Friday, 22 March 2013

Construction of grids

Creating thunmbnails sketches makes the job a lot easier and productive. 

Before creating these you look at, how many colomns? Is it image based? or text based? 

When presenting facts and figures its best to use 4 columns per page, then then 4 colums could be subdivided into 8, 16 ect. 

The width of a column dictates the size of the typeface used. 
The rule: the narrower  the colunm the smaller the typeface. 

The first line muct fit flush to the top limit of the grid. 

If the column is 15cm, it losely means use a 15 point leading. 
10 lines per field means 30 lines per 15cm 
means 10 point type. 


Font heights. 
Caption text 
4 point type
6 point leading 

Header and footer text 
8 point type
10 point leading. 



Type + picture. 
 8 field grids, on A4 format 

8 and 20 grid fields 
8 grid fields are used for advertising. 

20 field grid has a larger scope for idea solutions 
There is around 42 possible solutions.   

No comments:

Post a Comment