Creating thunmbnails sketches makes the job a lot easier and productive.
Before creating these you look at, how many colomns? Is it image based? or text based?
When presenting facts and figures its best to use 4 columns per page, then then 4 colums could be subdivided into 8, 16 ect.
The width of a column dictates the size of the typeface used.
The rule: the narrower the colunm the smaller the typeface.
The first line muct fit flush to the top limit of the grid.
If the column is 15cm, it losely means use a 15 point leading.
10 lines per field means 30 lines per 15cm
means 10 point type.
Font heights.
Caption text
4 point type
6 point leading
Header and footer text
8 point type
10 point leading.
Type + picture.
8 field grids, on A4 format
8 and 20 grid fields
8 grid fields are used for advertising.
20 field grid has a larger scope for idea solutions
There is around 42 possible solutions.
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