Creating a brand task

Today we were given the task of creating a brand, we were randomly put into groups of 3 and then given a occupation to brand, i was put in a group with Catlin and Melissa and we were given fire sprinkler installers as the occupation we had to brand. 

So we firstly decided on what type of sprinkler system we would be branding because this would then have implications to what the branding would look like. So after researching the different types of sprinklers we decided to use the mist spray so we could cater to office workers and schools where there a large number of electric appliances. 



We then started to brainstorm names 

In the end Catlin came up with the name Puratect, pure for the water and then protect for the protection we offer. 


Developing the logo. 

These are a few drawings i did for some ideas for a logo, the logos are a flame that is then put out by water, it is very self explanatory, then there is the logo on the left that has the contrast in colours that resemble the fire and water but not so obviously, the circles resemble the growing fire then the blue square is the water that puts it out. The circles could then put used across other branding. 

Below i then created some design that i could use. 

 We then used the logo Catlin made. Shown below.

We then discussed what we needed to do for the brand guidelines, like what the logo height is where it should be placed the colours ect. 

I developed a black and white logo that would be used across printers that couldn't print colour, things like a receipt. 

   

   

I then created the brand guidelines for the group. 

Below is our presentation that we did to show off our brand. 

Brand Values 

Our company was targeted at high end clients and so has that simple elegant classy look to it, the values of the company are to polite, punctuational, helpful, fast, safe and serious. 






Evaluation 

i think this task was very helpful, its helped us produce a lot of work in a very short period of time and then put together a presentation. We were also put with people that we didnt normally work with so it helped us to work with people who we might never of worked with before. It also gave us an insight to creating a brand and what goes along with this, seeing brand guidelines and the requirements that has to be done for that. Another aspect to this task that was really helpful was being given a brand that was really hard to brand, or not something we would normally think about branding, it showed us what it would be like in the real world, being given a lot of brands and people that we would not nescielery like or want to brand.